Many, if not all of Polar’s products are designed to be bright, vibrant, and eye-catching. This seems appropriate when you are trying to lure thousands of prospective consumers to pick up a bottle of beverages as the browse the soda aisle. However, Polar’s reputation is built upon 135 years of business that deserves honor and gravity. This is why I propose making the companies main site feel traditional, elegant and distinguished by using a color palette that incorporates the colors of the primary logo to create that feeling. All of the people should be left to the product sub-pages, where the personalities of each product are allowed to shine.