The mood board that I constructed for the website is pretty self-explanatory. I included some geometric elements that I’d like to see applied (bottom center), typographical elements, product personality profiles, and corporate identity graphics as the basis of the design. The large clip of the Derby Tea website is used as inspiration for the overall layout. I appreciate that the Derby Tea page is organized with a heavy emphasis on visuals since I believe that most brands should be trying to incite the consumer’s senses.
Just for comparison, this is Polar’s current corporate website:
The page hasn’t been updated since 2013 and I think that shows. The color scheme is bland, the geometric elements feel clunky, and the typography isn’t uniform. I think it is more than appropriate to move their online presence to a responsive design that displays the company’s history and accomplishments while also drawing the viewer in with interactive elements that allow the consumer to feel like they are apart of the brand. More of this will be discussed as a part of the sitemap assignment.