{"id":430,"date":"2017-09-23T04:16:20","date_gmt":"2017-09-23T04:16:20","guid":{"rendered":"http:\/\/hardy-lavoie.com\/?p=430"},"modified":"2018-11-11T04:18:28","modified_gmt":"2018-11-11T04:18:28","slug":"module-2-mood-board","status":"publish","type":"post","link":"https:\/\/hardy-lavoie.com\/?p=430","title":{"rendered":"MODULE 2: MOOD BOARD"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-137\" src=\"https:\/\/mlhlblog.files.wordpress.com\/2017\/09\/mood-board.gif?w=700\" srcset=\"https:\/\/mlhlblog.files.wordpress.com\/2017\/09\/mood-board.gif?w=700&amp;zoom=2 2x\" alt=\"MOOD-BOARD\" width=\"700\" height=\"1245\" data-attachment-id=\"137\" data-permalink=\"https:\/\/mlhlblog.wordpress.com\/2017\/09\/23\/module-2-polar-beverage-mood-board\/mood-board\/\" data-orig-file=\"https:\/\/mlhlblog.files.wordpress.com\/2017\/09\/mood-board.gif?w=700\" data-orig-size=\"768,1366\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"MOOD-BOARD\" data-image-description=\"\" data-medium-file=\"https:\/\/mlhlblog.files.wordpress.com\/2017\/09\/mood-board.gif?w=700?w=169\" data-large-file=\"https:\/\/mlhlblog.files.wordpress.com\/2017\/09\/mood-board.gif?w=700?w=576\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The mood board that I constructed for the website is pretty self-explanatory. I included some geometric elements that I\u2019d like to see applied (bottom center), typographical elements, product personality profiles, and corporate identity graphics as the basis of the design. The large clip of the Derby Tea website is used as inspiration for the overall layout. I appreciate that the Derby Tea page is organized with a heavy emphasis on visuals since I believe that most brands should be trying to incite the consumer\u2019s senses.<\/p>\n<p>Just for comparison, this is Polar\u2019s current corporate website:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-145\" src=\"https:\/\/mlhlblog.files.wordpress.com\/2017\/09\/polbev.jpeg?w=700\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/mlhlblog.files.wordpress.com\/2017\/09\/polbev.jpeg?w=700 700w, https:\/\/mlhlblog.files.wordpress.com\/2017\/09\/polbev.jpeg?w=1400 1400w, https:\/\/mlhlblog.files.wordpress.com\/2017\/09\/polbev.jpeg?w=150 150w, https:\/\/mlhlblog.files.wordpress.com\/2017\/09\/polbev.jpeg?w=300 300w, https:\/\/mlhlblog.files.wordpress.com\/2017\/09\/polbev.jpeg?w=768 768w, https:\/\/mlhlblog.files.wordpress.com\/2017\/09\/polbev.jpeg?w=1024 1024w\" alt=\"polbev.jpeg\" data-attachment-id=\"145\" data-permalink=\"https:\/\/mlhlblog.wordpress.com\/2017\/09\/23\/module-2-polar-beverage-mood-board\/polbev\/\" data-orig-file=\"https:\/\/mlhlblog.files.wordpress.com\/2017\/09\/polbev.jpeg?w=700\" data-orig-size=\"1828,1134\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"polbev\" data-image-description=\"\" data-medium-file=\"https:\/\/mlhlblog.files.wordpress.com\/2017\/09\/polbev.jpeg?w=700?w=300\" data-large-file=\"https:\/\/mlhlblog.files.wordpress.com\/2017\/09\/polbev.jpeg?w=700?w=700\" \/><\/p>\n<p>The page hasn\u2019t been updated since 2013 and I think that shows. The color scheme is bland, the geometric elements feel clunky, and the typography isn\u2019t uniform. I think it is more than appropriate to move their online presence to a responsive design that displays the company\u2019s history and accomplishments while also drawing the viewer in with interactive elements that allow the consumer to feel like they are apart of the brand. More of this will be discussed as a part of the sitemap assignment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The mood board that I constructed for the website is pretty self-explanatory. I included some geometric elements that I\u2019d like to see applied (bottom center), typographical elements, product personality profiles, and corporate identity graphics as the basis of the design. The large clip of the Derby Tea website is used as inspiration for the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[83],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MODULE 2: MOOD BOARD -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hardy-lavoie.com\/?p=430\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MODULE 2: MOOD BOARD -\" \/>\n<meta property=\"og:description\" content=\"&nbsp; The mood board that I constructed for the website is pretty self-explanatory. 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