I think that the most comforting thing that I took away from these readings, was that you don\u2019t have to be a genius\u00a0storyteller in order to tell a story. When I enter a creative project, my mind immediately goes down the rabbit hole of despair before I can even assess the situation. I don\u2019t think I need to elaborate on all of the reasons why this is a terrible way to start any type of endeavor.<\/p>\n
The first chapter explains much of what goes into the pre-production process, all of which takes place AWAY from the computer. Broken down into three main categories: Concept Development, Previsualization, and Asset Building \u2013 the author is able to walk someone through the process required to start any project. Personally, I\u2019ve already seen some ways that I can implement her Content Development strategy into my own design work.<\/p>\n
For example, I work in digital marketing at a college and often times, I am tasked with creating posters for Admissions or for\u00a0campus events. There has not been a single time in which I\u2019ve been offered or have created a creative brief (and I probably should have). Creating a poster that will be used by an Admissions Counselor to recruit future students isn\u2019t fundamentally that much different from creating an advertisement. As basic of a concept as that is, I\u2019m not sure why it didn\u2019t click until reading the book and drawing my own comparisons. In my own personal work as an art photographer, I have done this sort of concept development while creating artist statements. I\u2019ve attending workshops on how to create an \u201celevator pitch\u201d but haven\u2019t consciously\u00a0realized that these are transferable skills.<\/p>\n
Previsualization is the process of creating the look and feel of a project. Asset Building is something\u00a0that I feel somewhat more familiar with, having created \u201cmood boards\u201d for web design projects in the past. And Assessment\u00a0Building and taking all of the various pieces and putting them together to create a cohesive picture of your project.\u00a0After reading this section, I\u2019m feeling (a little bit) more confident in my ability to put these ideas into practice this semester.<\/p>\n","protected":false},"excerpt":{"rendered":"
I think that the most comforting thing that I took away from these readings, was that you don\u2019t have to be a genius\u00a0storyteller in order to tell a story. When I enter a creative project, my mind immediately goes down the rabbit hole of despair before I can even assess the situation. I don\u2019t think […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[75],"yoast_head":"\n